ActionCOACH Iberoamérica is a business coaching franchise with presence in 17 countries across Latin America and Spain. Their mission is to help business owners become better leaders with a proven methodology that gets results faster while improving their quality of life.

 ActionCOACH needed help to:

  • Clearly communicate their value proposition.
  • Use their website to attract more leads.
  • Offer a way for people to leave their contact information in exchange of a valuable piece of information.
  • Use technology to automate the sales follow-up process to grow their sales.

What we did in this project:

  1. StoryBrand BranScript: After a series of conversations, we created an effective brand narrative that eliminated confusion and helped coaches connect with customers.
  2. Website: We created a website wireframe with their brand narrative.  With this, we designed and developed their website for all 17 countries in Latin America and Spain.
  3. Lead Magnet: Configured their lead magnets to be delivered for free in exchange of contact information from prospects.
  4. Email Marketing Automation: Configured an automated sales email sequence for more than 150 ActionCOACH to communicate their value proposition, tackle main objections and close the sale.
The best thing about working with Capitaltec was their proven methodology and expertise in marketing and technology to help our coaches get more qualified leads to grow their sales.   From the kick off meeting, we knew we made the right choice.  Capitaltec's dedication and quality of service was excellent. Thanks to Capitaltec, we can now communicate our value proposition in a clear and simple way. In addition, we now have a website that actually drives sales for our business. I strongly recommend Capitaltec to anyone.   ActionCOACH will gladly continue our business relationship with Capitaltec for many years to come.

Edith Alcocer

Operations Manager, ActionCOACH