According to recent studies, 97% of the people who come to your website don’t become clients on their first visit. Offering a lead magnet on your website will help you attract more leads that turn into customers.
A lead magnet is any valuable content that you can offer for free, in exchange for a prospect's contact information.
Some lead magnet ideas may vary depending on the business or industry. You can give away a coupon code, a cheat sheet, presenting a case study or even email courses for free. However, the most common type of lead magnet is in the form of an eBook or PDF.
Most people don’t buy on the first opportunity. Business relationships are just like any other human interaction. For this reason, it’s very uncomfortable to ask for someone’s personal information when you first meet them, specially if you don't have anything to offer in return.
This is why is important for your business to first offer a low-commitment resource to continue the relationship with a prospect. Offering a lead magnet on your website will encourage visitors to give you their contact information and begin a relationship with your business.
Lead magnets offer a powerful and essential tool for an effective inbound marketing strategy. This resource helps generate qualified prospects, build contact databases, and grow business sales. Offering one or several lead magnets in your website will help you to:
Your lead magnet should have interesting, useful, and relevant information for your target audience. This will make you breakaway from the competition and be perceived as an expert in your industry.
Your business offers a product or service that helps people solve their problems. An effective lead magnet will make people remember your business when they need your services.
Offering free valuable content will make it more likely for people to feel committed to hire your services in the future.
Your customers (buyer personas) are not looking for another hero, they’re looking for the support of a guide to help them find the easiest way to achieve their goals. In your lead magnet, your business should take the position of a guide to help customers solve a specific problem. With this approach, you will not only get more people to listen to you, but you’ll also be perceived as an authority that clients will turn to whenever they need your solutions (your products or services).
A person’s contact information is the most valuable thing they have, and they don’t want to give it away easily. If someone offers them a valuable piece of content in exchange for their contact information, they will be more willing to do so.
With a lead magnet, you will have gained information that you might not have otherwise obtained. With this approach, you will be able to find prospects who are genuinely interested in your business, earn their trust, and build a relationship with them.
Once the prospect receives the lead magnet, you will need to stay in touch and keep them interested. This can be done with an automated email marketing campaign that can work for you to bring in new leads 24/7, even while you sleep! Having this sytem in place will increase productivity and conversion rates for your business.
Want to learn more about email marketing? Download our free eBook “Win and Keep More Customers With Email Marketing Automation”.
Your customer's conversion path begins when they visit one of your landing pages. Your lead magnet should be displayed in an attractive way and with a short description of its valuable content. A lead magnet can and should be displayed in all of the pages of your website, including your blog posts and social media.
To increase conversions for your lead magnet, you can use a pop up and make sure you ask only for key information, such as name and email address. It is also very important to have a clear and direct call to action, such as "Download Now", to encourage them to request it.