A buyer persona is a semi-fictional representation of your ideal client. Having one for your business will help you get better results in all your marketing.
A lead magnet is any valuable content that you can offer for free to encourage your website’s visitors to give you their contact information.
A digital marketing funnel is a tool that guides your prospects though an effective buying process where they turn from strangers to paying customers.
Email marketing is a marketing strategy that consists of sending relevant and timely emails to a database of potential and existing customers.
Your website is the front door to your business on the Internet. In this new digital era if your business is not on the Internet, it is as if it doesn’t exist.
Learn how to build a StoryBrand with the 7 essential elements that Donald Miller exposes to communicate your value proposition clearly.
An online store is a website where your clients can make the entire buying process in one single place: from the product’s selection up to its purchase.
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