Use low competition keywords to improve your SEO strategy

Why not incorporate low competition keywords into your SEO plan? If a website is new or relatively new, it might be challenging to rank effectively for competitive keywords because creating content and building a solid online reputation take time.

What are Low Competition Keywords?

Low competition keywords are those that will rank with little effort because they haven't been used properly. To drive organic traffic to your website, you don't have to build a lot of links or have a high website authority.

Set a keyword list

Creating a keyword list is an important part of a successful SEO strategy. This can be accomplished by researching competitor keywords and selecting those with low keyword difficulty (KD). You must source keywords from at least five domains to find long tail keyword queries and more keywords with low difficulty ratings.

Using this list of keywords, seek for phrase matches and related keywords, and focus more on keywords with a low keyword difficulty rating. We understand that this process is time consuming, but in the end, it will provide you with a complete list of low competition keywords that you can use to increase the page authority of your website.

Find Low Competition and High Volume Keywords

If a digital marketing effort does not generate immediate returns, a business owners could lose patience. To combat this, they can find low competition keywords and the high-volume ones, to use on their site. This will also serve as a basis for targeting more challenging, high-volume keywords in the future.

Do you know why it is important to have an SEO strategy? Read our article "How to improve your business SEO ranking on Google" to learn more.

Reverse engineer results using Google SERPs

When using Google's search engine result pages (SERPs) to reverse engineer results, start by determining the keyword phrases that a potential user might type in. Find keywords that contain supplemental aspects of your products as well as the buyer's intent. Then, have a look at the SERPs' displayed URL, meta description, and title tag.

Use keyword software to target specific topics

There are multiple software tools that will provide you with keyword data, including volume, difficulty, and cost per click (CPC).

Research competitors

Your competition can give you ideas for potential keywords. Look at businesses that are similar to yours in terms of target audience and offerings, and see what keywords they use to rank in search results. From there, you can research more keywords that have high volume but low competition.

Determine Keyword Difficulty

The keyword difficulty (KD) metric measures how challenging it would be to outrank a competitor with a given keyword in the Google Top 100. It is impossible for a third-party SEO tool to establish an entirely accurate keyword difficulty rating because Google uses hundreds of ranking criteria.

The Semrush SEO tool's assessment results are summarized in the difficulty score that follows. This number, which varied from 1% to 100%, shows that it will take time to outrank the competition for specific keywords.

  1. If your website's keyword ranking is above 69%: you will need to put in a lot of effort in terms of link building and SEO in order to break into the top 20 on Google. Keep in mind that these are highly competitive keywords, so it may not be worth it for a new website.
  2. Between 50% and 69%: It is difficult to rank in the top 20 for these keywords, but it is feasible to overtake your competition with excellent content and pertinent backlinks.
  3. From 30% to 49%: These keywords are achievable to rank for when you begin using keywords in an SEO strategy.
  4. Below 30%: The keywords with the simplest rankings.They most likely have few searches or very specific search intentions.

There is an opportunity to rank high in the SERPs if you find a list of relevant high-volume, low competition keywords and use them throughout your site.

Estimating the level of PPC competition

To find a good balance between a keyword's search volume and competition level, look at the keyword competition and the pay per click (PPC) competition level. This is not organic, but it is a good indicator of favored keywords from which to create a low competition keyword list.

The level of PPC competition can be estimated using a decimal metric between 0 and 1, where 1 indicates the most advertisers bidding on a keyword.

  1. Above 0.80: The user's search purpose is to complete a purchase or make a final decision since advertiser keywords are highly competitive and will deliver traffic to your website page.
  2. From 0.60 to 0.80: Keywords with a typical number of advertisers bidding on them. If organic processes fail, these keywords could be considered for advertising, but it won't be a simple victory.
  3. Below 0.60: Only a few advertisers are bidding for this keyword, which may mean it's not profitable or that it's a new word.

Consider Search Intent and CPC

Consider keyword difficulty (KD), pay-per-click competition level, research search intent, and cost per click when developing your low competition keyword SEO strategy (CPC). The purpose of the user's search is defined as search intent, and cost per click is the amount an advertiser pays when a user clicks on their advertisement.

Search intent:

There are four categories of search intent:

  1. The Informational search intent is when a person is trying to learn more about something ("What is a good software package?").
  2. The Navigational search intent is when a person is trying to find something (“Microsoft website”).
  3. The Transactional search intent is when a person is trying to complete a specific action (“Buy the new Microsoft software”).
  4. The Commercial search intent is when a person is trying to learn more or compare products before making a purchase decision (“Microsoft 10 vs 11”).

Cost per click (CPC): You might think about using a search term if it is significant to your website and has a low search rank but a high CPC, especially if you want to increase awareness of a niche product or service.

At Capitaltec, we help you create an effective marketing strategy that will get more leads that turn into customers. Are you interested in working with us? Visit our website and contact us today.