If your business doesn't appear on the first page of the Google results, you are losing leads and customers.
What is SEO?
SEO stands for Search Engine Optimization. It's a digital marketing strategy that uses a set of actions to improve the position in which your website appears in the results of search engines, such as Google.
The objective of this strategy is to achieve a better ranking of your website organically (without paying for ads).
How does SEO ranking work?
Search engines use their own algorithms to analyze different websites and rank them in search results according to their structure, content, keywords, and technical health.
This way, when a person searches through a specific word or phrase (keywords), search engines show the websites considered better and more appropriate for what is person is searching for.
Do you know how your potential customers search for your products or services in Google?
Do the test with one or several keywords with which your business is related. What page and position does your website appear on?
On the first page alone, the first five organic (unpaid) results get 67.6% of the total clicks, and the next 5 results get 3.73%.
If your website is not on the first page or in the first 5 results, you are losing customers.
Why is it important to have an SEO strategy?
Your website is the front door of your business on the Internet. But what happens if no one can find your website?
Most people use a search engine to find answers and solutions to their problems.
No matter how attractive your website is, if you don't appear on the first page of the search engine results, you're losing more than 90% of your customers.
Benefits of SEO ranking
Having an SEO ranking strategy for your website helps position your business above your competition in search engines.
Additionally, an effective SEO ranking will help you:
Generate a return of investment for the long-term
SEO offers one of the highest ROI (Return on Investment) rates in digital marketing. Having an SEO strategy is a constant optimization work. However, unlike other strategies such as SEM (Search Engine Marketing: paid ads on search engines), you don't have to pay to rank in the first positions of search results.
Unlike paid advertising, the efforts made to rank your website in SEO begin to get constant results after an approximate period of 90 days.
A great advantage of this organic ranking is that it can be maintained for a long period of time. When your website manages to have a good SEO ranking, has interesting content and constant technical maintenance, it's more difficult for the competition to take your place in the search results.
Increase conversions and sales
Less than 10% of people make it to the second page of their search results. With a good SEO ranking of your website, you can generate much more traffic and better quality leads.
By having a good search engine ranking for the keywords that your potential customers are looking for, you will not only receive more visits on your website, but you will also increase the conversion rate of the website.
If your website has an effective sales funnel and a clear call to action, you will be able to see how sales increase exponentially.
Good SEO positioning is a constant source of customer attraction that works 24/7 for your business.
Increase your visibility
Bill Gates, co-founder of Microsoft, once said "If your business is not on the Internet, then your business will be out of business." It's important to have a website with useful and relevant content. However, it's just as important to make sure people can find your business online.
Your website can have many sections or webpages. If you have different products or manage different services, it's important that each one has its own section and/or page on your website with keywords and relevant content.
The more pages you have positioned in Google and other search engines, the better chance you have for people to see your content, enter your website and buy your products and/or services.
Improve user experience
A lot of optimization actions in SEO are focused on improving website usability. That means that you must make sure that your website is easy to navigate and that your call to action is clear (fill out a form, register, make a purchase, etc.).
This way, Google will know that your website is ready for people to browse it and will rank it above your competition.
Also, the easier your website is to use, the more time people will spend on it and visit more pages, reducing your bounce rate.
Establish your business as an authority
The best ranked websites are perceived as trustworthy pages. If you don't have a good ranking, people may think that your business is not well-known, has a short time in the market or doesn't have enough resources to help them solve their problems.
People trust search engines a lot, especially Google. If Google has ranked your business in the top five positions, it's because they're sure that you will offer the user relevant and quality content.
This will make you stand out from the competition and be perceived as an expert in your industry, even before they even visit your website.
3 Strategies to improve your website ranking
Does your website appear in the search results?
Improving the ranking of your website in search results doesn't have to be difficult. Here are 3 actions you can take to get Google to rank your website higher:
1. Optimize your website
Having an optimized website is key to significantly improving the user experience and getting people to stay longer on your website.
It's essential that your website has a fast loading speed and is mobile friendly. This can be achieved by applying the following tips:
- Use intuitive navigation.
- Structure your content visually and divide it into blocks.
- Add lightweight images and videos.
- Avoid having duplicate pages.
- Use easy-to-identify Call-to-Action buttons.
- Add internal links to your webpages.
- Write short paragraphs of content.
- Use a reliable and effective hosting service.
Search engines, especially Google, are paying more and more attention to web pages that are user friendly and can deliver content to users faster.
2. Create valuable content
Keywords can help you know what people are looking for. However, it's not only important to offer the direct answer to what people are looking for, but also that this answer is valuable for them.
Generating quality content helps Google identify your website as relevant. The best practice is to create a business blog for your website.
Having a blog can do wonders for your SEO. You can create posts that include high-volume keywords that make it easy for search engines to find your page and drive traffic there. If you go one step further, you can address the searcher's intent. Intentions can be:
- Informative: Users want to get more information or learn about a topic.
- Navigational: Users already know where they want to go, they regularly search for specific brands or businesses.
- Transactional: Users are looking to make a purchase.
This will help you establish yourself as an authority in the industry and rank higher in search engines as they take this practice as a very important one when ranking your business.
Do you want to know more about creating a professional blog for your business? Read our article "Why does your business need to create a blog?"
3. Encourage people to interact
The main objective of a good SEO ranking is to generate quality traffic. However, the actions that your visitors take on your website are very important and can help your ranking.
The key for people to interact with your website is to offer valuable content and encourage them to take action. The easiest way is to take advantage of your blog articles and offer them the option to:
- Leave a comment: Add a comments section in your articles so that the community can participate. It's also very important that you stay active and answer to these comments.
- Social sharing: Enable buttons so that people can share your blog article with one click on the social media networks that are most important to your business.
If you have an online store, you can also add a review section or star rating for your products.
Even if people don't make a purchase or request your lead magnet, they can help you rank your website on Google. When your visitors interact with your content, your website can:
- Improve the average time spent on your website.
- Increase the value of the content.
- Get better authority before Google.
- Build an engaging community.
Start ranking your website in Google
As you can see, an SEO ranking strategy can help you get more qualified visitors and convert them into customers.
At Capitaltec, we help you optimize your website and create an SEO ranking strategy that will drive more sales. Schedule a call today to see how we can help you rank above your competition in Google!