With almost 4 billion people worldwide currently connected to the internet, there has never been a better time for businesses to include blogging in their marketing strategy.
Not only does blogging drive website traffic and promote your products and services, it also helps you build trust with potential customers.
In this article, we’re going to highlight the many benefits of blogging for your business to drive traffic to your website and convert more people into customers.
Achieve your goals faster
Most marketing strategies focus on digital channels like email marketing and social media posts. It usually takes a little longer to see the return on investment (ROI) on content marketing, which is why it's not often considered such an important strategy for business owners.
What many people forget is that content is the engine of business. A blog with quality content helps your website attract and retain potential customers. Even small businesses can benefit from regularly adding new and interesting content to their website.
A business blog helps you convert visitors into new customers by providing information that helps them move down the sales funnel. Blogging works to give your prospects the right information at the right place at the right time. This information supports every stage of the customer journey. When combined with other marketing efforts, the business reaches its conversion goals faster.
Benefits of creating a blog for your business
A blog can be a space to write about your business, grow your brand and focus on topics that highlight how your products and services help your customers with the problems they face.
There are many benefits of creating a blog for your business. Creating a blog can help you:
- Boost your business SEO (Search Engine Optimization).
- Increase traffic to your website.
- Establish brand authority in your industry.
- Provide relevant social media content.
- Drive long-term results.
Boost your business SEO
Optimizing the content you post on your website can do wonders for your SEO. You can create posts that include specific keywords that make it easy for search engines (like Google) to find your page and drive traffic there. Going one step further, you can address people's intent when they search. Intents can be:
- Informational: Users want to learn more or learn about a topic.
- Navigational: Users already know where they want to go, they regularly search for specific brands or businesses.
- Transactional: Users looking to make a purchase.
These articles should contain a lot of internal linking. This will help you establish yourself as an authority in the industry and rank higher on search engines. The higher you can rank in search results, the more organic traffic you can capture and the more leads you will have to work with.
Increase traffic to your website
The main purpose of a blog is to generate traffic. While most of your other marketing campaigns will be aimed at a targeted audience, blog posts are aimed at a larger audience. This is how all the people who are not yet subscribed to your emailing list will arrive and you will begin to create awareness for your business through an email marketing campaign.
Want to learn more about email marketing? Download our free eBook "Win and Keep More Customers With Email Marketing Automation".
When you are setting up the blog for your business you have to make it attractive. Maybe you think there's nothing interesting to write about for in your industry. Even if you don't have obvious topics, surely there are things your customers want to know. Follow the following advice to create a relevant and interesting blog post:
- Try to answer the most frequently asked questions from customers in your industry.
- Explain processes that can be complicated in a simpler way.
- Make some comparisons to help them make an informed purchase decision.
When you offer value to your visitors, you help build trust in your business and increase the chances that they will return when they need your help again.
Establish brand authority in your industry
Content can also help your business become a leader in your industry. The more consistent value you offer visitors, the more you can show your expertise. As you continue to demonstrate that your business knows what it's doing and that you can help them with their problems, you'll gain the trust of your potential customers.
Blogging also helps establish your business as an experienced and helpful one. Hardware stores, for example, can't have the kinds of blogs that talk about the best places to go on a vacation. That's not relevant to prospects and won't convince them to buy from the business.
That's why it's important to focus your content on areas of your business that might not be common knowledge and that help customers make a decision.
Provide relevant social media content
As a business owner, you know the importance of a good social media presence. The content of your blog can serve as relevant information to publish on your social media. You can highlight parts of your blogs in a LinkedIn post, or post infographics on Instagram. Remember to always include a link to the original blog on your website to increase your online presence.
As with any other aspect of your business, customers look for value in your social media. These give you the opportunity to make your content more engaging. You can ask followers to comment on your post or tag friends who want to subscribe. When you have high-quality content to link to your social media, you help grow your customer base.
Drive long-term results
Marketing campaigns have a start and an end date. This means that there's a specific period of time to get results. Blogs, on the other hand, can sit on a website for years before they need to be optimized to stay relevant. The entire time the article is on your page, it's attracting new visitors who convert into new customers.
You can combine blogging with your other marketing efforts for better results. For example, when you launch a new email campaign, you can also create blog content that address the topic and include links in your emails. When the campaign ends, these posts can remain on your web page and continue generating leads.
Your blog is the marketing tool that you can run in the background so you can focus on more specific strategies with the peace of mind that there is always something that's generating leads.
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Small Business Blogs
Some small business owners may feel that their business is too small for a blog. But businesses of all sizes can benefit from blogs. Its SEO benefits help any business become more recognizable in its industry as well as attract and generate more customers.
Blogging is an easy way to grow your business. They make your business more visible and helps people trust you with their problems.
You don't have to be a big company to talk about your industry or what you do. You can create an equally effective blog from a WordPress template or Webflow web page. Offer your unique experience and knowledge and people will respond.
If you are looking to start creating content articles for your website, consider partnering with us! We offer a variety of content services to get your blog off the ground and/or keep it running smoothly. Schedule a call today to see how we can help you build your blog to benefit your business!