Email Marketing

What is email marketing and why is it important?

Email has the highest return on investment (ROI)​ of all forms of marketing, with an average return of $42 for every $1 spent.​

What is email marketing?

Email marketing is a digital marketing strategy that consists of sending emails to a database of potential and existing customers.

However, this doesn't mean you should just email clients and prospects constantly in the hope that they will write back. It’s a strategy that manages to connect and build a relationship with potential and existing clients.

The most successful companies use these email campaigns that are triggered automatically based off of a user’s specific actions and keep constant contact with them in a non-instrusive way.

By sending these emails based on a specific action, they become timely, personalized, and hyper-relevant to the reader. Given this, prospects and customers will have abetter chance of opening these emails and taking the desired action.


Want to learn more about email marketing? Download our free eBook “Win and Keep More Customers With Email Marketing Automation”.


Why is email marketing so important to have? 

According to a study made by Statista, email is used by more than 4 million people around the world. This means that more than 50% of the world's population uses email as one way of communication.

This is why it’s so important that your business uses an email marketing strategy as part of its communication and marketing plan.

A well-implemented email campaign will help you connect with your target market, get a better communication with your clients, and establish a more effective relationship with your prospects and leads.

By sending timely and relevant messages, you’ll have the confidence that your email will not only stay in the recipient’s inbox, but that they’ll open it and have you present as an authority in the industry.

Having an effective email marketing campaign is an essential element in order to create a relationship with your potential clients and motivate them to do business with you. A well-executed and non-intrusive email campaign can mean the difference between a lost or a successful sale.

For your existing customers, this type of campaign will always keep you on the consumer's mind, even when they are not yet willing to buy again. You build trust and loyalty with them so that they become ambassadors of your brand.

Sending email marketing campaigns help you to:

  1. Promote and make your business known.
  2. Establish yourself as an industry expert.
  3. Sell your products and/or services.

What is email marketing automation?

You won't always have the time and resources to keep track of every action your potential and existing clients take, so staying on top of your contact list can be challenging.

With the help of a specialized tool or platform, you will know exactly who to send an email to, what to send, and the best time to do it without having to worry about doing this manually- the system will send these automated emails for you.


At Capitaltec, we use the best email automation tools, so you only have to worry about setting up your email campaign once, then the system will automatically do the work for you 24 hours a day, 365 days of the year, even while you sleep! Find out more about our email marketing campaigns here.


Email marketing benefits

Email marketing is part of the digital marketing funnel that your business needs in order to be successful. There are many benefits of implementing this type of strategy in your business, some are:


1. Profitability

We talked at the beginning of this article about how email marketing has the best average return on investment than any other marketing method. But there are not only economic benefits to this strategy.

By implementing an email campaign, you manage to reach your buyer persona by optimizing time and available resources. You'll save time and effort, while the campaign does the work for you.

2.  Effectiveness

Email is a global way of communication and has the advantage of being sent and received anytime, anywhere.

A clear example of this benefit is the automatic birthday emails that companies send to their clients and prospects. These emails are received by customers positively thanks to the speed and accuracy of the moment they arrive.

3.  Segmentation

The best email marketing platforms allow you to segment the users of your email list according to different criteria, depending on your business objectives.

When you correctly segment your email campaigns, you increase their opening rate and obtain better results.

4.  Personalization

Possibly the most important benefit. When you request the email address of users, it’s also important to request other relevant information that will help optimize email marketing campaigns, such as their name.

Have you ever received a special offers email with your name on it? This doesn’t mean that the person behind the campaigns wrote and sent these emails one by one but rather used a platform to automatically send these personalized emails.

5.  Measurement

One of the biggest differences when using digital marketing is the precision in which we can measure the results. With many of the tools and platforms for email marketing, it’s very easy to measure the results and conversion rate of your campaigns.

With a better, constant, and precise measurement you’ll be able to make better decisions for your email marketing strategy and for your business.


Start using email marketing on your business

As you can see, email marketing campaigns can help you convert more prospects into customers, improve satisfaction, increase your sales, and save a lot of time in the process.


Want to learn more about email marketing? Download our free eBook “Win and Keep More Customers With Email Marketing Automation”.