Sales Funnel

What is the best type of lead magnet for your business?

Most people don’t buy on the first opportunity. Business relationships are just like any other human interaction. For this reason, it’s very uncomfortable to ask for someone’s personal information when you first meet them, specially if you don't have anything to offer in return.

This is why is important for your business to first offer a low-commitment resource to continue the relationship with people.

What is a lead magnet?

A lead magnet or lead generator is the ideal resource that helps your business get more potential customers.

A lead magnet is any valuable content that you can offer for free, in exchange for their contact information.

Once your potential customers arrive on your website, your lead magnet must be presented in an attractive way for them.

Make sure your lead magnet has a brief description of your valuable content and a clear call to action. In order for your clients to correctly receive their free resource, use a form or pop-up that asks for at least their name and the email to which their lead magnet will be sent to.

With this information, you will be able to start a valuable and interesting relationship with them, using email marketing campaigns.

Want to learn more about email marketing? Download our free eBook “Win and Keep More Customers With Email Marketing Automation”.

What are the most common types of lead magnet?

It's very important that your lead magnet helps your customers solve their problems. Just like your products and/or services, the type of content you offer should be something that interests your buyer persona.

Here are the most effective lead magnet types and how they can help your business:

1. Relevant and interesting content

Offering free content will make people more likely to engage with you in the future. The content your business offers should clearly explain the problem they are facing and offer an immediate solution that benefits them. That way, the next time they have a problem, they will seek your help.

You can offer this content in the form of:


  • Video guides
  • Video courses


  • Infographics
  • Mind maps


  • eBooks or PDFs
  • Checklists
  • Case studies

No matter how you decide to present your content, it should be interesting, useful and relevant to your target audience. This will make you breakaway from the competition and be perceived as an expert in your industry.

2. Widgets

Widgets are tools that you can integrate into your website or landing page to offer a highly personalized service.

You can offer a custom report or other important information that may be hard to get for free, with just a registration form.

A widget with a personalized service is an easy way to establish communication with your customers and connect with them.

3. Quizzes and Surveys

Using games is a very effective way to get leads and customers. An interactive quiz and/or survey can help your business get your lead's contact details and personalize an email marketing campaign based on their responses.

Also, you can encourage your visitors to take your free quiz or survey and ask them to enter their email address to see a complete report of the responses and results.

4. Demos

Demos can be very useful if your product or service is perceived as complicated. This type of lead magnet is most commonly used by software companies, as they take this opportunity to showcase the benefits and features of the product.

With a live demo, you help your customers overcome the most common objection they often have to not buy from your business. You can also answer their questions and connect with them in a more personalized way.

You can offer a face-to-face or online meeting to show exactly how your products and/or services help them solve their problems. This personalized guidance offers great value to your leads and helps them make a purchase decision.

5. Webinars and Podcasts

Webinars and podcasts offer new ways to engage with your potential customers and establish your business as an industry leader.

Your business can host online events, conferences, and panel discussions with industry experts on topics that are interesting and relevant to your target audience.

At these events, provide helpful advice, showcase the benefits of your products and/or services, and share your industry expertise. This way, you’ll be able to offer valuable content and position yourself as the guide that can help them solve their problems.

6. Free trials

Free trials help to build confidence in your product and/or service, provide a great experience for your customers and increase sales.

Offering a free trial allows customers to experience the benefits themselves and start solving their problems with the help of your products and/or services.

This type of lead magnet is most commonly used for subscription services, offering a couple of days of unlimited benefits for free to help with the purchase decision.

7. Special offers

The opportunity to get a coupon, discount or free gift can be very attractive to your leads and customers. Communicate your offer with an attractive design and a clear call to action that encourages your visitors to enter their contact information in exchange for the offer.

Use words like "now" or "limited" to add a sense of urgency and to motivate people to take action.

8. Templates

Templates provide your customers with a very useful guide and starting point to achieve their goals. You can offer different templates that can be used for a wide variety of practices.

A template gives your customers an outline or draft that they can download and customize by filling in the blanks according to their needs.

By creating a useful template that helps your customers solve their problems, you offer them a valuable asset that they can use to achieve their goals. This way, you will you gain the trust of your customers and stay top of mind when they need to hire your services.

9. Live chats

The popularity and use of live chats has increased in recent years. Chatbot technology allows you to interact with your customers through a system that is installed on your website.

A chatbot allows you to have conversations with your leads and customers with immediate and automatic responses 24 hours a day, 7 days a week.

A chatbot gets people's contact information in a friendly way without the need for a form. In addition, this system helps you reduce up to 70% of the time spent on communicating with the client and automatically qualify your leads.

10. Free samples

Samples are a very popular lead magnet in the beauty industry.

Offering free samples is especially effective as people experience immediate gratification. From the moment they submit their contact information, they know their free product is on its way and they feel a sense of success.

This type of lead magnet is even more effective because if your customer likes the product, they are more likely to make a purchase and stay in the loop about your business and offers.

Does your business already have an effective lead magnet?

With a lead magnet on your website, you will be able to get the contact information of people who were not ready to buy or talk to you at that moment and nurture the relationship with them.

Regardless of what type of lead magnet you choose to use, it’s very important that it speaks to the needs of your target audience and offers them an asset that has both a high perceived and real value.

At Capitaltec, we help you create and use your lead magnet to increase your sales, productivity and customer satisfaction. Schedule a call to find out how we can help you.