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Digital Marketing

The 4 stages of an effective Inbound Marketing strategy

Inbound marketing is a 4-stage marketing methodology that uses content creation strategies to get people’s attention and win more customers.

Digital Marketing

Buyer Persona: What is it and how to create your own

A buyer persona is a semi-fictional representation of your ideal client. Having one for your business will help you get better results in all your marketing.

Digital Marketing

How to create your own digital marketing funnel

A digital marketing funnel is a tool that guides your prospects though an effective buying process where they turn from strangers to paying customers.