About our work with


ActionCOACH Iberoamerica is a business coaching franchise with presence in 17 countries across Latin America and Spain. Their mission is to help business owners become better leaders with a proven methodology that gets results faster while improving their quality of life.

ActionCOACH needed help with:

  • Clearly communicating their value proposition.
  • Using their website to attract more leads.
  • Offering a way for people to leave their contact information in exchange of a valuable resource.
  • Using technology to automate their marketing and sales process to grow their business.

What we did in this project:

  • StoryBrand BrandScript: After a series of conversations, we created an effective brand narrative that eliminated confusion and helped coaches connect with customers.
  • Website: We created a website wireframe with their brand narrative.  With this, we designed and developed their website for all 17 countries in Latin America and Spain.
  • Lead magnet: Configured their lead magnets to be delivered for free in exchange of contact information from prospects.
  • Email marketing:  Configured an automated sales email sequence for more than 150 coaches at ActionCOACH to communicate their value proposition, tackle main objections and close the sale.

StoryBrand Marketing

at the Business Forum & Excellence Awards | BizX on May 7th, 2021

This event is organized by ActionCOACH with participation of over 2,000 business leaders across 5 continents to honor their achievements and contributions.