ActionCOACH Iberoamerica is a business coaching franchise with presence in 17 countries across Latin America and Spain. Their mission is to help business owners become better leaders with a proven methodology that gets results faster while improving their quality of life.
ActionCOACH needed help with:
- Clearly communicating their value proposition.
- Using their website to attract more leads.
- Offering a way for people to leave their contact information in exchange of a valuable resource.
- Using technology to automate their marketing and sales process to grow their business.
What we did in this project:
- StoryBrand BrandScript: After a series of conversations, we created an effective brand narrative that eliminated confusion and helped coaches connect with customers.
- Website: We created a website wireframe with their brand narrative. With this, we designed and developed their website for all 17 countries in Latin America and Spain.
- Lead magnet: Configured their lead magnets to be delivered for free in exchange of contact information from prospects.
- Email marketing: Configured an automated sales email sequence for more than 150 coaches at ActionCOACH to communicate their value proposition, tackle main objections and close the sale.